{"id":34121,"date":"2026-06-24T00:00:51","date_gmt":"2026-06-23T22:00:51","guid":{"rendered":"https:\/\/www.proactivanet.com\/?p=34121"},"modified":"2026-06-23T13:12:18","modified_gmt":"2026-06-23T11:12:18","slug":"it-asset-management","status":"publish","type":"post","link":"https:\/\/www.proactivanet.com\/en\/blog\/proactivanet-en\/it-asset-management\/","title":{"rendered":"IT Asset Management (ITAM): Where Does Inventory End and Strategy Begin?"},"content":{"rendered":"<p id=\"p-rc_e5c5553da6d869a6-117\" data-path-to-node=\"7\"><span data-path-to-node=\"7,1\"><span class=\"citation-243\">The <\/span><a href=\"https:\/\/www.proactivanet.com\/en\/itam\/\"><b data-path-to-node=\"7,1\" data-index-in-node=\"3\"><span class=\"citation-243\">IT Asset Management (ITAM)<\/span><\/b><\/a><span class=\"citation-243\"> is the set of business practices that integrate technology resources across all business units<\/span><\/span><span data-path-to-node=\"7,3\">. <\/span><span data-path-to-node=\"7,5\"><span class=\"citation-242\">Its goal is to support the asset lifecycle, control costs, and support strategic decision-making<\/span><\/span><span data-path-to-node=\"7,7\">.<\/span><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-118\" data-path-to-node=\"8\"><span data-path-to-node=\"8,1\"><span class=\"citation-241\">Unlike a simple inventory, professional management allows you to align your infrastructure with the organization's financial and security goals<\/span><\/span><span data-path-to-node=\"8,3\">. <\/span><span data-path-to-node=\"8,5\"><span class=\"citation-240\">In short, it means moving beyond simply \u201cknowing what we have\u201d to understanding \u201chow it adds value,\u201d while automatically managing risks<\/span><\/span><span data-path-to-node=\"8,7\">.<\/span><\/p>\n<h2 data-path-to-node=\"11\">1. What is IT Asset Management (ITAM)?<\/h2>\n<p id=\"p-rc_e5c5553da6d869a6-119\" data-path-to-node=\"12\"><span data-path-to-node=\"12,1\"><span class=\"citation-239\">To put it simply: it is the process of ensuring that a company\u2019s technological tools are accounted for, deployed, maintained, updated, and disposed of when the time comes<\/span><\/span><span data-path-to-node=\"12,3\">. <\/span><span data-path-to-node=\"12,5\"><span class=\"citation-238\">It\u2019s not a static Excel spreadsheet; it\u2019s a dynamic system that links technical data to the financial inventory<\/span><\/span><span data-path-to-node=\"12,7\">.<\/span><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-120\" data-path-to-node=\"13\"><span data-path-to-node=\"13,1\"><span class=\"citation-237\">Many managers struggle with \"blind inventory\"<\/span><\/span><span data-path-to-node=\"13,3\">. <\/span><span data-path-to-node=\"13,5\"><span class=\"citation-236\">They believe they have control because they know how many laptops they purchased, but they are unaware of how many AWS instances are active but unused, or which departments install software without going through the procurement process<\/span><\/span><span data-path-to-node=\"13,7\">.<\/span><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-121\" data-path-to-node=\"14\"><span data-path-to-node=\"14,1\"><span class=\"citation-235\">Key points of this approach: <\/span><\/span><\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-122\" data-path-to-node=\"15,0,1\"><span data-path-to-node=\"15,0,1,0\"><b data-path-to-node=\"15,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-234\">Complete visibility:<\/span><\/b><span class=\"citation-234\"> Hardware, software, and cloud (SaaS) asset management<\/span><\/span><span data-path-to-node=\"15,0,1,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-123\" data-path-to-node=\"15,1,1\"><span data-path-to-node=\"15,1,1,0\"><b data-path-to-node=\"15,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-233\">Cost Control:<\/span><\/b><span class=\"citation-233\"> Elimination of underutilized licenses and <\/span><i data-path-to-node=\"15,1,1,0\" data-index-in-node=\"62\"><span class=\"citation-233\">shelfware<\/span><\/i><\/span><span data-path-to-node=\"15,1,1,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-124\" data-path-to-node=\"15,2,1\"><span data-path-to-node=\"15,2,1,0\"><b data-path-to-node=\"15,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-232\">Legal Compliance:<\/span><\/b><span class=\"citation-232\"> Avoid hefty fines during software audits<\/span><\/span><span data-path-to-node=\"15,2,1,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-125\" data-path-to-node=\"15,3,1\"><span data-path-to-node=\"15,3,1,0\"><b data-path-to-node=\"15,3,1,0\" data-index-in-node=\"0\"><span class=\"citation-231\">Security:<\/span><\/b><span class=\"citation-231\"> Detection of unauthorized or vulnerable assets<\/span><\/span><span data-path-to-node=\"15,3,1,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-126\" data-path-to-node=\"15,4,1\"><span data-path-to-node=\"15,4,1,0\"><b data-path-to-node=\"15,4,1,0\" data-index-in-node=\"0\"><span class=\"citation-230\">Life cycle:<\/span><\/b><span class=\"citation-230\"> Management from acquisition to final disposal<\/span><\/span><span data-path-to-node=\"15,4,1,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34108\" src=\"https:\/\/www.proactivanet.com\/wp-content\/uploads\/2026\/06\/Gestion-de-Activos-de-TI-ITAM_-\u00bfDonde-termina-el-inventario-y-empieza-la-estrategia_.jpg\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.proactivanet.com\/wp-content\/uploads\/2026\/06\/Gestion-de-Activos-de-TI-ITAM_-\u00bfDonde-termina-el-inventario-y-empieza-la-estrategia_.jpg 500w, https:\/\/www.proactivanet.com\/wp-content\/uploads\/2026\/06\/Gestion-de-Activos-de-TI-ITAM_-\u00bfDonde-termina-el-inventario-y-empieza-la-estrategia_-300x300.jpg 300w, https:\/\/www.proactivanet.com\/wp-content\/uploads\/2026\/06\/Gestion-de-Activos-de-TI-ITAM_-\u00bfDonde-termina-el-inventario-y-empieza-la-estrategia_-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 data-path-to-node=\"17\">2. Differences Between Inventory and Strategic Management<\/h2>\n<p id=\"p-rc_e5c5553da6d869a6-127\" data-path-to-node=\"18\"><span data-path-to-node=\"18,1\"><span class=\"citation-229\">It's common to confuse these terms, but the difference is enormous<\/span><\/span><span data-path-to-node=\"18,3\">. <\/span><span data-path-to-node=\"18,5\"><span class=\"citation-228\">While inventory is a snapshot of \u201cwhat\u2019s there,\u201d <\/span><b data-path-to-node=\"18,5\" data-index-in-node=\"61\"><span class=\"citation-228\">ITAM<\/span><\/b><span class=\"citation-228\"> is a complete record of the entire lifecycle<\/span><\/span><span data-path-to-node=\"18,7\">.<\/span><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-128\" data-path-to-node=\"19\"><span data-path-to-node=\"19,1\"><span class=\"citation-227\">A manual inventory is usually out of date the minute it's finished<\/span><\/span><span data-path-to-node=\"19,3\">. <\/span><span data-path-to-node=\"19,5\"><span class=\"citation-226\">In contrast, a modern strategy uses <\/span><a class=\"ng-star-inserted\" href=\"https:\/\/www.proactivanet.com\/en\/discovery-it-asset-management\/\" target=\"_blank\" rel=\"noopener\"><span class=\"citation-226\">discovery tools<\/span><\/a><span class=\"citation-226\"> to automatically detect any changes in the network<\/span><\/span><span data-path-to-node=\"19,7\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table data-path-to-node=\"20\">\n<thead>\n<tr>\n<td><strong>Caracter\u00edstica<\/strong><\/td>\n<td><strong>Basic Inventory<\/strong><\/td>\n<td><strong>Asset Management (ITAM) Google Docs<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"20,1,0,0\"><b data-path-to-node=\"20,1,0,0\" data-index-in-node=\"0\">Scope<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_e5c5553da6d869a6-130\" data-path-to-node=\"20,1,1,0\"><span data-path-to-node=\"20,1,1,0,1\"><span class=\"citation-224\">Enter the device name<\/span><\/span><span data-path-to-node=\"20,1,1,0,3\">.<\/span><\/p>\n<\/td>\n<td>\n<p id=\"p-rc_e5c5553da6d869a6-131\" data-path-to-node=\"20,1,2,0\"><span data-path-to-node=\"20,1,2,0,1\"><span class=\"citation-223\">Track who is using it and its associated licenses<\/span><\/span><span data-path-to-node=\"20,1,2,0,3\">.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"20,2,0,0\"><b data-path-to-node=\"20,2,0,0\" data-index-in-node=\"0\">Update<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_e5c5553da6d869a6-132\" data-path-to-node=\"20,2,1,0\"><span data-path-to-node=\"20,2,1,0,1\"><span class=\"citation-222\">Manual and error-prone<\/span><\/span><span data-path-to-node=\"20,2,1,0,3\">.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\">Google Docs<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/td>\n<td>\n<p id=\"p-rc_e5c5553da6d869a6-133\" data-path-to-node=\"20,2,2,0\"><span data-path-to-node=\"20,2,2,0,1\"><span class=\"citation-221\">Automated in real time<\/span><\/span><span data-path-to-node=\"20,2,2,0,3\">.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"20,3,0,0\"><b data-path-to-node=\"20,3,0,0\" data-index-in-node=\"0\">Finance<\/b><\/span><\/td>\n<td>\n<p id=\"p-rc_e5c5553da6d869a6-134\" data-path-to-node=\"20,3,1,0\"><span data-path-to-node=\"20,3,1,0,1\"><span class=\"citation-220\">Initial purchase cost only<\/span><\/span><span data-path-to-node=\"20,3,1,0,3\">.<\/span><\/p>\n<\/td>\n<td>\n<p id=\"p-rc_e5c5553da6d869a6-135\" data-path-to-node=\"20,3,2,0\"><span data-path-to-node=\"20,3,2,0,1\"><span class=\"citation-219\">Warranty Expiration and Residual Value<\/span><\/span><span data-path-to-node=\"20,3,2,0,3\">.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"22\"><\/h2>\n<h2 data-path-to-node=\"22\">3. Shadow IT: The Invisible Software on Your Network<\/h2>\n<p id=\"p-rc_e5c5553da6d869a6-136\" data-path-to-node=\"23\"><span data-path-to-node=\"23,1\"><span class=\"citation-218\">One of the biggest challenges today is <\/span><i data-path-to-node=\"23,1\" data-index-in-node=\"40\"><span class=\"citation-218\">Shadow IT<\/span><\/i><\/span><span data-path-to-node=\"23,3\">. <\/span><span data-path-to-node=\"23,5\"><span class=\"citation-217\">This refers to all the cloud-based applications and services that employees use without the IT department\u2019s knowledge<\/span><\/span><span data-path-to-node=\"23,7\">.<\/span><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-137\" data-path-to-node=\"24\"><span data-path-to-node=\"24,1\"><span class=\"citation-216\">This \"invisible\" software poses a critical security risk and a financial black hole<\/span><\/span><span data-path-to-node=\"24,3\">. <\/span><span data-path-to-node=\"24,5\"><span class=\"citation-215\">Implementing a robust solution makes it possible to identify these vulnerabilities and centralize control, transforming the risk into an opportunity for optimization.<\/span><\/span><\/p>\n<h2 data-path-to-node=\"26\">4. Strategies for Reducing Cloud Costs<\/h2>\n<p id=\"p-rc_e5c5553da6d869a6-138\" data-path-to-node=\"27\"><span data-path-to-node=\"27,1\"><span class=\"citation-214\">In the age of SaaS, license waste is rampant<\/span><\/span><span data-path-to-node=\"27,3\">. <\/span><span data-path-to-node=\"27,5\"><span class=\"citation-213\">Proper execution of these processes allows<\/span><\/span><span data-path-to-node=\"27,7\">:<\/span><\/p>\n<ul data-path-to-node=\"28\">\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-139\" data-path-to-node=\"28,0,0\"><span data-path-to-node=\"28,0,0,1\"><span class=\"citation-212\">Identify users who haven't logged in for 30 days<\/span><\/span><span data-path-to-node=\"28,0,0,3\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-140\" data-path-to-node=\"28,1,0\"><span data-path-to-node=\"28,1,0,1\"><span class=\"citation-211\">Downgrade \"Premium\" licenses to basic versions based on actual usage<\/span><\/span><span data-path-to-node=\"28,1,0,3\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-141\" data-path-to-node=\"28,2,0\"><span data-path-to-node=\"28,2,0,1\"><span class=\"citation-210\">Consolidate contracts to obtain better volume discounts<\/span><\/span><span data-path-to-node=\"28,2,0,3\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 data-path-to-node=\"32\">5. Why an Automated CMDB Is Better Than a Thousand Excel Sheets<\/h2>\n<p id=\"p-rc_e5c5553da6d869a6-143\" data-path-to-node=\"33\"><span data-path-to-node=\"33,1\"><span class=\"citation-208\">If your IT treasure map is in a file<\/span><span class=\"citation-208\">, you have a problem<\/span><\/span><span data-path-to-node=\"33,3\">. <\/span><span data-path-to-node=\"33,5\"><span class=\"citation-207\">The <\/span><b data-path-to-node=\"33,5\" data-index-in-node=\"3\"><span class=\"citation-207\">Configuration Management Database (CMDB)<\/span><\/b><span class=\"citation-207\"> is the heart of service and asset management<\/span><\/span><span data-path-to-node=\"33,7\">.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\">Google Docs<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"p-rc_e5c5553da6d869a6-144\" data-path-to-node=\"34\"><span data-path-to-node=\"34,1\"><span class=\"citation-206\">An automated CMDB aligned with international standards such as the <\/span><a class=\"ng-star-inserted\" href=\"https:\/\/www.google.com\/search?q=https:\/\/www.iso.org\" target=\"_blank\" rel=\"noopener\"><span class=\"citation-206\">ISO\/IEC 20000<\/span><\/a><span class=\"citation-206\"> enables<\/span><\/span><span data-path-to-node=\"34,3\">:<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources ng-star-inserted\"><\/div>\n<ul data-path-to-node=\"35\">\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-145\" data-path-to-node=\"35,0,0\"><span data-path-to-node=\"35,0,0,1\"><span class=\"citation-205\">View dependencies between services and assets<\/span><\/span><span data-path-to-node=\"35,0,0,3\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-146\" data-path-to-node=\"35,1,0\"><span data-path-to-node=\"35,1,0,1\"><span class=\"citation-204\">Predicting the impact of a change in infrastructure<\/span><\/span><span data-path-to-node=\"35,1,0,3\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_e5c5553da6d869a6-147\" data-path-to-node=\"35,2,0\"><span data-path-to-node=\"35,2,0,1\"><span class=\"citation-203\">Maintaining the \"single source of truth\" for data without human error<\/span><\/span><span data-path-to-node=\"35,2,0,3\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"p-rc_e5c5553da6d869a6-147\" data-path-to-node=\"35,2,0\">6. Frequently Asked Questions (FAQ)<\/h2>\n<p id=\"p-rc_e5c5553da6d869a6-148\" data-path-to-node=\"38\"><strong><span class=\"citation-202\">1. What is the main benefit of implementing these processes?<\/span><\/strong><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-149\" data-path-to-node=\"39\"><span data-path-to-node=\"39,1\"><span class=\"citation-201\">The biggest benefit is the financial savings<\/span><\/span><span data-path-to-node=\"39,3\">. <\/span><span data-path-to-node=\"39,5\"><span class=\"citation-200\">It is estimated that companies can reduce their software spending by up to 30% in the first year by eliminating unused licenses<\/span><\/span><span data-path-to-node=\"39,7\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p data-path-to-node=\"40\"><strong>2. How does it help with cybersecurity?<\/strong><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-150\" data-path-to-node=\"41\"><span data-path-to-node=\"41,1\"><span class=\"citation-199\">It helps identify unauthorized devices connecting to the network and outdated software that could serve as a gateway for attacks<\/span><\/span><span data-path-to-node=\"41,3\">. <\/span><span data-path-to-node=\"41,5\"><span class=\"citation-198\">You can\u2019t protect what you don\u2019t know exists<\/span><\/span><span data-path-to-node=\"41,7\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p id=\"p-rc_e5c5553da6d869a6-151\" data-path-to-node=\"42\"><strong><span class=\"citation-197\">3. Are ITAM and ITSM the same thing? <\/span><\/strong><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-152\" data-path-to-node=\"43\"><span data-path-to-node=\"43,1\"><span class=\"citation-196\">No, but they're related<\/span><\/span><span data-path-to-node=\"43,3\">. <\/span><span data-path-to-node=\"43,5\"><span class=\"citation-195\">The former focuses on the value and lifecycle of assets, while ITSM (IT Service Management) focuses on service delivery<\/span><\/span><span data-path-to-node=\"43,7\">. <\/span><span data-path-to-node=\"43,9\"><span class=\"citation-194\">Both converge on the CMDB<\/span><\/span><span data-path-to-node=\"43,11\">.<\/span><\/p>\n<h2 id=\"p-rc_e5c5553da6d869a6-153\" data-path-to-node=\"45\"><span data-path-to-node=\"45,1\"><span class=\"citation-193\">Conclusion and Next Steps <\/span><\/span><\/h2>\n<p id=\"p-rc_e5c5553da6d869a6-154\" data-path-to-node=\"46\"><span data-path-to-node=\"46,1\"><span class=\"citation-192\">This discipline is not a luxury; it is an operational necessity in a complex digital world<\/span><\/span><span data-path-to-node=\"46,3\">. <\/span><span data-path-to-node=\"46,5\"><span class=\"citation-191\">Moving from manual inventory to automated strategic management protects your budget and your security<\/span><\/span><span data-path-to-node=\"46,7\">.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\">Google Docs<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"p-rc_e5c5553da6d869a6-155\" data-path-to-node=\"47\"><span data-path-to-node=\"47,0\">Do you want to stop working blindly? <\/span><span data-path-to-node=\"47,2\"><span class=\"citation-190\">At <\/span><b data-path-to-node=\"47,2\" data-index-in-node=\"3\"><span class=\"citation-190\">Proactivanet<\/span><\/b><span class=\"citation-190\"> we help organizations take full control of their resources with industry-leading tools<\/span><\/span><span data-path-to-node=\"47,4\">.<\/span><\/p>\n<p id=\"p-rc_e5c5553da6d869a6-156\" data-path-to-node=\"48\"><span data-path-to-node=\"48,1\"><span class=\"citation-189\">Learn about our license management success stories and request a personalized demo today.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The IT Asset Management (ITAM) is the set of business practices...  <\/p>\n<div class=\"read-more mt-4 text-blue text-xs\"><\/div>\n","protected":false},"author":7,"featured_media":34128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1893,1848],"tags":[],"class_list":["post-34121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itam-software","category-proactivanet-en"],"acf":{"is_icon":""},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/posts\/34121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/comments?post=34121"}],"version-history":[{"count":3,"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/posts\/34121\/revisions"}],"predecessor-version":[{"id":34131,"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/posts\/34121\/revisions\/34131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/media\/34128"}],"wp:attachment":[{"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/media?parent=34121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/categories?post=34121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.proactivanet.com\/en\/wp-json\/wp\/v2\/tags?post=34121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}